What is Triptimize?+
Triptimize is the white-label discovery, planning, and booking layer airlines license inside their own app. Passengers plan the whole trip on the airline's own surface during the flight, so the booking, the attach revenue, and the loyalty relationship stay with the airline instead of leaking to OTAs.
What does optimized for in-flight mean?+
The product is tuned for the in-flight moment: passenger sitting still, phone out, captive Wi-Fi session, high intent for the destination they are flying toward. When the in-flight Wi-Fi connects, the captive landing page routes the passenger into a planning surface in the airline's brand where they assemble experiences for their destination.
What surfaces does Triptimize run on?+
Three: iMessage as the conversational planning entry point and the in-pocket itinerary, the airline's branded mobile app as the in-flight planning surface and post-arrival companion, and web as the airline's site and the in-flight Wi-Fi captive landing page.
How does Triptimize work with Starlink Aviation and other IFC providers?+
When the in-flight Wi-Fi connects, the IFC provider's captive landing page routes the passenger into a Triptimize-powered planning surface in the airline's brand. This works with Starlink Aviation, Viasat, Inmarsat, Panasonic Avionics, or any IFC stack. The new ancillary commission line generated by in-flight bookings can be structured as a three-way share across the airline, the IFC provider, and Triptimize.
How does Triptimize fit modern airline retailing, NDC, and Offer-and-Order?+
Triptimize is the trip-planning and attach layer in modern airline retailing. It turns shopping intent into assembled trips and orders inside the airline's own Offer-and-Order environment, so the airline retails the whole trip, not just the seat.
How does Triptimize improve booking conversion?+
When passengers assemble the whole trip in one place, they commit at a higher rate than they would to a single fare. In a head-to-head A/B test against a control group on the same mechanism, the planning surface drove a double-digit lift in booking conversion and an 8% increase in trip length.
What is trip attach revenue?+
Attach revenue is everything a passenger books around the core flight purchase: hotel nights, tours, transfers, dining, experiences, and activities. Triptimize keeps that attach on the airline's surface instead of letting it leak to OTAs like Booking, Viator, and Expedia.
How do airlines increase ancillary revenue with Triptimize?+
Airlines capture the activities, hotels, transfers, and experiences passengers plan after booking a flight. That ancillary and attach revenue books inside the airline's own brand instead of leaking to OTAs, on a commission split with Triptimize. Loyalty members earn on every booking, not just on the flight.
Does Triptimize replace our existing booking engine?+
No. The discovery, planning, and booking layer sits alongside the existing booking flow and points passengers back to the airline's own inventory and checkout for flights, and to commissioned partners for experiences.
What integration does Triptimize require?+
The integration is API-based: Triptimize consumes the airline's inventory and member data and returns an embeddable planning surface. It is scoped to go live inside the airline's brand in under 90 days, without a multi-year in-house build.
How long does it take to launch?+
Deployments go from signed agreement to live inside the airline's brand in under 90 days: 30 days for brand integration and inventory mapping, 30 days to wire in loyalty and CRM and set up measurement against a control cohort, then soft launch and go-live.
What does Triptimize cost?+
Pricing is scoped to each deployment based on fleet size, route footprint, and how deep the integration goes. We set it on the first call.
How does Triptimize use AI and customer data?+
The AI handles discovery and first-draft itinerary planning, weighted to the airline's inventory and priorities. Planning intent and preferences flow back into the airline's CRM and loyalty system as first-party data. People on the airline side keep the judgment calls.
Is the planning surface available in multiple languages?+
The surface runs in English today. Additional languages are scoped per deployment as part of the roadmap.
Is this AI replacing the people who run our program?+
No. The AI does the discovery and the first-draft planning for the passenger. People on the airline side keep the judgment calls. It makes planning faster, it does not remove the team that runs the program.
Can Triptimize work without Wi-Fi?+
Yes. The itinerary persists in iMessage and the airline's mobile app, so passengers can review the trip without connectivity. Live additions and bookings require connectivity, which is what the in-flight Wi-Fi session is for.
How does Triptimize integrate with our frequent-flyer program?+
Members earn loyalty on every experience they book through the planning surface. The integration wires miles or points earning into the same flow that handles flight purchases, so planning becomes a loyalty event in addition to flying.
Can the planner handle multi-leg and round-trip itineraries?+
Yes. The planning surface assembles experiences across every destination on the itinerary and routes recommendations by leg, layover, and connection time.
What is a white-label planning surface?+
A white-label planning surface is one that runs under the airline's own name and design. Triptimize provides the engine; the airline provides the brand. Passengers plan inside the airline's app, site, or in-flight Wi-Fi page rather than on a third-party platform.
How is Triptimize different from an OTA like Booking.com or Expedia?+
An OTA pulls the passenger off the airline's brand and keeps the customer relationship. Triptimize does the opposite. The planning stays on the airline's surface, so the airline keeps the booking, the data, and the loyalty instead of paying a platform for access to its own passenger.
What is the alternative to building a planning surface in-house?+
Building a planning engine in-house is a multi-year roadmap. Triptimize gives airlines a production white-label planning surface branded as their own, with the data loop pointing back into their CRM and loyalty stack, live in under 90 days.
Can we embed the planning surface in our existing app and the in-flight captive page?+
Yes. Triptimize embeds inside an airline's booking flow, mobile app, in-flight Wi-Fi captive landing page, and iMessage flow. It runs alongside the existing booking engine rather than replacing it.
How does Triptimize handle different cabin classes?+
The planning surface adapts to the passenger's fare class and loyalty tier. Premium cabin passengers see experiences weighted to their tier; loyalty members see preferences and history pulled from the airline's CRM.